The times, they are a changin'.

There's a lot going on here in the studio today. Bruce and Troy are about to head out the door to do an aerial shoot and Amaren is building our new Photoshelter account. Much of what we have been learning about here is how to optimize out site in order for it to be seen. Our current Viewfinders Stock Photography site is almost ten years old! We thought it was time for change. Photoshelter is a great site to let us control our SEO and keep an archive of our photos. At the same time, we will have a streamlined look with up to date keywords and new clients (we hope!). Local Portland photographer friend, Craig Mitchelldyer was kind enough to pop into our studio on Monday and give us a big long tutorial. He was very convincing...we signed up that afternoon. Now we just need to upload all our photos.

 

Our new site will allow people to search and view all our different galleries and easily purchase rights managed images. We will also allow download of lo-res mock up images. Need us to create a gallery of a certain type of images so you don't have to do the searching? No problem. There is a client area designed for clients to view, rate, and purchase images in their own specially designed gallery.

We are really looking forward to this new change at Viewfinders! We hope you will check us out when the times comes for the site launch! In the meantime, keep visiting Viewfinders Stock Photography for the most beautiful views of the Pacific Northwest.

Eye in the Sky

I hate to brag but one of the coolest things about ViewfindersNW is the amount of aerial shots we have! Owner of ViewfindersNW and lead photographer, Bruce Forster, does routine helicopter trips capturing the most beautiful views of the pacific northwest. Most people think of aerial shots in terms of maps (think satellite view on Google maps) limited only to a view from directly above. Using a helicopter (instead of a fixed wing airplane) allows Bruce to fly in as low as rooftops (sometimes!) and get an oblique perspective.

Many architectural beauties in this city are amazingly constructed to be seen not only at ground level but also from the sky. Take for example Portland's Walk of the Heroins designed by Mayer Reed which is nestled at the far west corner of Portland State University's campus. The walk honors all the women that have illuminated our lives. From above you can see the beautiful design of the walk encorporating the naming wall and the natural landscape.

The Twelve West Building on SW 13th Ave has the first inner city wind turbines on its rooftop. This sustainable building bridges the division between downtown and the Pearl District while also being one of the most future oriented LEED projects of Portland. The rooftop is not only home to these modern windmills (which, when harvested, provides about 1% of the building's energy) but also to tenant shared barbecues and a rainwater-recycling system. The aerial view shows all the benefits Twelve West has to offer (at least on the roof).  I just think it's cool to see wind turbines when I am driving down Burnside on my way to work!

 

If your vertigo hasn't kicked in yet, tap into this ongoing project Bruce has been diligently powering through. As we all know, Portland's South Waterfront is steadily becoming more and more developed offering green living and waterfront views. Before builders broke ground, Bruce was down there shooting away. Now, whenever on a flight, he makes sure to swoop down and grab some shots of their progress. It's proof of Portland's ongoing changes to both the environment and people's way of life.

 August 16, 2004

October 11, 2009

This year, Bruce has been airborne twice and if there is any foreseeable, dependable break in the weather combined with enough interest, be sure to look for him up there again! In need of some aerials? Get on the flight list! studio@viewfindersnw.com 503.222.5222.

Gone to the Dogs

We're all pretty dog crazy here at Viewfinders, and we are lucky to work in a loft building that allows its tenants to bring their dogs to work!

Lucy (pictured here) is a pit bull/Jack Russell mix; she was a rescue dog adopted by our business development manager five years ago. She commutes in to the studio a few times a month, and enjoys the attention that is lavished upon her during visits.

 

Lead photographer Bruce Forster captured these (strikingly lovely!) shots of Lucy last week while she laid in her favorite spot in the studio: the sunny area rug by the window, taking in a lovely view of Portland's West Hills.

Farmers' Markets

One of my favorite things to do in summer and early fall as a child was accompanying my mother to the local farm stand to buy fresh peaches, apples, cherries, tomatoes, corn and other local produce. I think it felt like such a treat because the Midwestern climate only allows for a few months of local harvesting. The rest of the year, much of the fresh produce we consumed was shipped in from other regions and countries. And no matter how well it's been packaged or transported, week-old apples simply do not taste as good as the ones picked from the tree just yesterday.




So, as an adult, I've developed a strong affinity for farmers markets, and it's heavenly to live in Portland where various markets run almost year-round. Some of these markets have evolved to be not just about the farmers and their produce: There are often prepared food stands and art vendors, tables hosted by community organizations and nonprofits, and live cooking demonstrations and music.

Instead of a stop-off for weekly grocery shopping, farmers' markets are now more like a weekly festival, and yet so intrinsic to the local culture here in Oregon that I don't think most people view them for what they are: a real treat.



[The images I selected for this post were taken by Viewfinders photographers Bruce Forster and Troy Klebey, and are available on www.viewfindersnw.com for licensing or as prints for purchase.]

'Graffiti Funhouse' gallery show opens

Last Thursday marked the opening night of Viewfinders photographer Bruce Forster's exhibition at the AIA Gallery in Portland's Pearl District. The multimedia installation entitled "Graffiti Funhouse: A Tribute to the Artists of Pirate Town" featured Bruce's colorful photographs and portions of Pirate Town walls that were scavenged during its demolition earlier this summer.

Kudos to Infinity Images, who produced the gorgeous large-format reproductions of Bruce's photos; and to longtime friend and colleague Mel Ulven, whose design expertise led to the creative arrangement of the installation.

The exhibit will remain in the AIA Gallery throughout the month of September. To see even more images that Bruce shot at the Pirate Town site, check out the "Graffiti Funhouse" gallery on his website.




Additional thanks to photographer Troy Klebey who captured last Thursday's event; his images are displayed here.